Bruce Freshwater, CEO/CTO

Bruce Freshwater, CEO/CTO

Bruce Freshwater, CEO/CTO, founded Sierra and, while still running the organization as its Chief Executive, also guides its technical services and the evolution of its internal infrastructure.

Bruce has personally completed over four hundred installations and conversions from Sonicwall, CheckPoint, Linux variances, Watchguard, and EOL Cisco platforms to Cisco PIX and ASA solutions, ensuring optimal security and manageability.

In addition, Mr. Freshwater has been responsible for management of client network infrastructure for organizations ranging in size from SOHOs to large Enterprises. These managed systems include manufacturers such as Cisco, Enterasys, and Lucent.

Mr. Freshwater oversees all of Sierra’s daily operations, both in-house and at its Downtown Pittsburgh Data Center. Since Sierra’s inception, the organization has seen substantial annual growth. Sierra has expanded its Data Center hosting services through Sierra w/o Wires’ sister organization – Sierra Data Centers (www.SierraDataCenters.com), where Mr. Freshwater serves as the Chief Technology Officer.

Prior to his current role, Mr. Freshwater was the CEO and Founder of Innovations in Technology (InnovationsTech), functioning in similar roles to those that he holds at Sierra. Mr. Freshwater was responsible for InnovationsTech’s business model, expanding the organization’s coverage across 20 states and continually increasing the organizations revenue and profitability. Mr. Freshwater divested of the Innovations Tech in 2006.

Mr. Freshwater has served in Information Technology and electrical/digital engineering roles since 1992, where he started his career in engineering as a Precision Measurement Equipment Laboratory Journeyman in the United States Air Force. While on active duty, Mr. Freshwater specialized in laboratory electrical measurement, calibration supporting Type A/Depot engineering, and metrology.

Mr. Freshwater continued to expand his knowledge and skillset following his tour with the Air Force by moving to Woodgroup Gas Turbines in Anchorage, Alaska to work with Alyeska Pipeline as a Calibration, Digital Control, and Computer Engineering specialist. Mr. Freshwater returned to Pittsburgh to be closer to his family and joined the Air Force Reserves as a Computer Systems Operations Journeyman. Mr. Freshwater was also an instructor, teaching of Microsoft Certified System Engineer courses and CompTIA A+ and Network+ courses at multiple area universities.

Mr. Freshwater received extensive training from the Community College of the Air Force and from the University Of Anchorage Alaska. He has also received extensive technical instruction from organizations such as Microsoft and Cisco.

During Mr. Freshwater’s term with the US Air Force, he was one of the primary individuals responsible for the Pacific Air Force (PACAF) conversion from Novell/Banyan Vines and MS Mail to Windows NT 4.0 and Exchange 5.0 resulting in an estimated 6.5 Million labor savings for the Pacific forces. Mr. Freshwater has since been responsible for thousands of Exchange migrations including the most recent Sierra Data Center Exchange cloud offerings allowing customers to enjoy feature rich Exchange 2010 for five dollars per user per month, resulting in exponential growth for the Sierra family of companies.

As CEO, Mr. Freshwater encompasses and takes what he knows best and helps other companies help to achieve their business goals. Continued expansions on IT operations and diversification into other centralized areas allow Sierra w/o Wires to be a true “one stop solution” for customers.

Since Sierra’s inception, Sierra’s growth has been well over 100% per year to include expansion of offerings – Bruce Freshwater is the leader for Sierra.

Mr. Freshwater and his beautiful wife Stacy reside in North Fayette and Stacy serves as the CFO of Sierra. The couple began dating in 2006 and got married in 2007 in the Bahamas and have been working and having kids ever since. Sierra is Mr. Freshwater’s first child and the foundation for the company name. Together the Freshwater family consists of Sierra (16), Tanner (7), Spencer (6) and Skylar (5). The Freshwater’s are very active in the community and are very proud to call Pittsburgh home.

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